Who we are

Rue & Fifth is a Paris-based luxury brand strategy studio founded between North America and Europe. We collaborate with luxury brands, translating identity into lived experience.

PHILOSOPHY

Rue & Fifth was born from a love of storytelling - crafting identities that feel lived-in, cinematic, and deeply human. Rooted in Canadian clarity and refined by Parisian nuance, the studio reimagines branding as cultural connection.

Working across fashion, beauty, and fragrance, we bridge the gap between a brand’s dream and its reality. By blending strategy, storytelling, and sensory education, Rue & Fifth shapes brands into universes people want to step into and teams want to embody.

This is where creativity meets execution, and where retail becomes culture.

Black and white portrait of a young woman with dark hair, wearing a black top and earrings, looking at the camera with a slight smile.

The Founder

Emma Cutter McLorn

Founder

Founded by Emma Cutter McLorn, a Canadian based in Paris, Rue & Fifth is shaped by cultural fluency and strategic precision. With years immersed in luxury retail and brand storytelling, Emma identified a recurring gap between a brand’s aspirational vision and its lived reality. Rue & Fifth was created to bridge that divide, translating identity into immersive worlds where luxury is not only seen, but deeply felt.

Work With Us
Three people walking in a line, all dressed in black and white, with the person in the middle wearing a long black coat.
Close-up of a person's hand touching black denim fabric, possibly jeans.
Close-up of a black textured fabric lapel on a coat or blazer.
Part of a person's black suit and black pointed-toe shoe, standing on a grey carpeted floor.
Person with dark hair wearing a black blazer and white shirt, crossing their arms.