World-Building for Luxury Brands

Rue & Fifth crafts brand universes that inspire devotion

bridging brand strategy, brand world architecture, and cultural activation.

Creating identities that are not only seen, but felt.

Strategy → Embodiment → Activation

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Service 01 — Foundation

Brand Strategy

Building brands with a soul.

We define who you are, how you speak, and where you belong in culture. From brand foundations to market entry, we create strategic clarity that fuels long-term relevance.

Selected Deliverables

  • Brand Foundation Deck

  • Brand Voice & Messaging Guide

  • Market Entry Strategy

  • Campaign Story Framework

  • Creative Direction Concept (non-design)

Service 02 - Embodiment

Brand World Architecture
Where storytelling becomes human connection.

We transform retail into ritual. Through selling ceremonies, education toolkits, and client journey design, we empower teams to embody brand identity with confidence and nuance.

Selected Deliverables

  • Sales Ceremony Script

  • Retail Education Toolkit

  • Luxury Service Training Deck

  • Client Journey Framework

  • Retail Experience Audit

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Service 03 - Activation

Cultural Marketing Strategy
Turning vision into resonance.

We design launch strategies, collaborations, and cultural activations that place brands within meaningful conversations not trends.

Selected Deliverables

  • Launch Roadmap

  • Cultural Adaptation Blueprint

  • Collaboration & Partnership Briefs

  • Community Activation Strategy

  • Editorial & Influencer Narrative Brief

Three Curated Collaborations

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The Fifth Edit

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A private 7–10 day diagnostic for launch readiness and brand world clarity.

€2,500

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The full Rue & Fifth framework: Foundation, Embodiment, Activation.

Signature Partnership

Signature deliverables plus workshop delivery and post-launch advisory for long-term partnership.

Maison Partnership

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Every Rue & Fifth collaboration is fully customizable, a framework that adapts to your brand’s rhythm, culture, and ambition.
Because true brand obsession isn’t built by imitation, it’s crafted through identity, intimacy, and influence.

Final scope and fee determined following an initial consultation.